Presented by Dorothy Muszynska, Founder of DM Marketing Group
Businesses must have a strategic marketing framework in place BEFORE creating and implementing tactics such as print, digital, social, or event marketing. More often than not, small businesses skip the “strategy” step resulting in an unsuccessful tactical execution! In this workshop, we will review the meaning, importance, and examples of both strategic and tactical aspects of marketing. There will be time for questions after the presentation; the presenter will also be able to answer one-on-one questions in Polish.
City Hall, 121 N. LaSalle St. – 11th Floor, Room 1103