Marketing Essentials for Small Businesses: Strategy vs. Tactics

09:30 am - 04/06/2018

@ Chicago Small Business Hub

121 North LaSalle Street, 8th Floor
Chicago IL  60602



Presented by Dorothy Muszynska, Founder of DM Marketing Group

Businesses must have a strategic marketing framework in place BEFORE creating and implementing tactics such as print, digital, social, or event marketing. More often than not, small businesses skip the “strategy” step resulting in an unsuccessful tactical execution! In this workshop, we will review the meaning, importance, and examples of both strategic and tactical aspects of marketing. There will be time for questions after the presentation; the presenter will also be able to answer one-on-one questions in Polish.

City Hall, 121 N. LaSalle St. – 11th Floor, Room 1103

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Categories: Business Consultant, Government Organization, Public Services & Government

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